{"id":3172,"date":"2015-04-11T14:57:39","date_gmt":"2015-04-11T14:57:39","guid":{"rendered":"http:\/\/www.johnthornhill.com\/blog\/?p=3172"},"modified":"2015-04-26T18:27:13","modified_gmt":"2015-04-26T18:27:13","slug":"sustain-those-product-sales","status":"publish","type":"post","link":"https:\/\/www.johnthornhill.com\/blog\/sustain-those-product-sales\/","title":{"rendered":"Sustain Those Product Sales"},"content":{"rendered":"<p><a href=\"https:\/\/i0.wp.com\/www.johnthornhill.com\/blog\/wp-content\/uploads\/2015\/04\/success.jpg\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-3190\" src=\"https:\/\/i0.wp.com\/www.johnthornhill.com\/blog\/wp-content\/uploads\/2015\/04\/success.jpg?resize=200%2C300\" alt=\"Woman with arms raised using laptop\" width=\"200\" height=\"300\" srcset=\"https:\/\/i0.wp.com\/www.johnthornhill.com\/blog\/wp-content\/uploads\/2015\/04\/success.jpg?w=283&amp;ssl=1 283w, https:\/\/i0.wp.com\/www.johnthornhill.com\/blog\/wp-content\/uploads\/2015\/04\/success.jpg?resize=200%2C300&amp;ssl=1 200w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/a>You have spent months creating an information product to launch.\u00a0 For almost a week, you and your affiliates advertise the benefits of your amazing offering.\u00a0 Once the clock expires, you raise the price, fall into bed and get up the next day to complete silence.<\/p>\n<p><em>Sound familiar?<\/em><\/p>\n<p>Launch week was great, but that new product is now a has-been.\u00a0 Or, is it?<\/p>\n<p>What if there were ways to sustain healthy sales of your new product after the launch ends?\u00a0 Keep reading and learn some tips and tricks that I have implemented for my products in recent months.\u00a0 I have been experimenting with various methods that my students can use to sustain sales and continue to build a business between launches.<\/p>\n<p><strong>Immediate Steps<\/strong><\/p>\n<p>As soon as the launch ends, you will want to take some steps to sustain interest from other sources.\u00a0 You already have a list of buyers from your product.\u00a0 You will need that for some of these tasks.\u00a0 Your objective is to act quickly while your affiliates\u2019 emails are still floating around in potential customers\u2019 inboxes.<\/p>\n<ul>\n<li>\u00a0<strong>Small price increase<\/strong> \u2013 As a customer, if you visited a sales page and you found that the price had jumped by 25 percent, would you still buy the product? Most people will buy that product.\u00a0 The next day you will still receive sales because your product is available at a fair, appealing price.<\/li>\n<li><strong>Cross sales<\/strong> \u2013 Multiple lists inside your auto-responder will allow you to gather names according to the products purchased. Each list can be used to cross-sell to people who bought one product in your sales funnel, but not the other ones.\u00a0 Write an email that sends the sales page link to an upsell product to the addresses listed on buyers of the front-end product.<\/li>\n<li><strong>Warm your list<\/strong> \u2013 \u201cThank you\u201d is an amazingly powerful phrase. Your customers will follow you anywhere when you take care of their interests.\u00a0 Newcomers want to know that you are more interested in <em>their<\/em> success than your own.<\/li>\n<\/ul>\n<p><strong>Add Value To\u00a0Promotions\u00a0to Existing Customers<\/strong><\/p>\n<p>I know that I say this fairly often, but adding value is the most important aspect of your online business.\u00a0 People want to know that you offer something special.\u00a0 Invest a couple of hours to create something that accompanies the product you are promoting.\u00a0 You might not believe me, but people will buy from the person who knows more about the product.<\/p>\n<ul>\n<li><strong>Training videos<\/strong> \u2013 Maybe one of the products in your sales funnel is a versatile piece of software. You could create a demonstration video that shows your potential customers how easy the software is to use.\u00a0 Imagine their surprise when you train them before they even buy the product.<\/li>\n<li><strong>Review the product<\/strong> \u2013 Many marketers have such a strong relationship with the people on their list that they can say, \u201cto be honest \u2013 don&#8217;t buy this one!\u201d Trust is powerful when you want to gain the attention of people who read your emails.<\/li>\n<li><strong>Affiliate discounts \u2013 <\/strong>At times, you will approve affiliates that do not email their lists before the price increase deadline. You can gain their loyalty and sustain your sales if you set up a discount page or coupon especially for those affiliates.<\/li>\n<\/ul>\n<p><strong>Integrate with Others<\/strong><\/p>\n<p>I have been posting products in various places, including sales pages, blogs and other websites belonging to other marketers.\u00a0 In return, they post products on mine.\u00a0 This is an interesting approach because people visit websites belonging to certain marketers out of habit and interest.\u00a0 You can grow your list when you work with others.<\/p>\n<ul>\n<li><strong>Promotion swaps<\/strong> \u2013 An even trade benefits both parties because our products are useful in many different niches. Specialties require basic products to support the common functions of an online business.\u00a0 Your bestseller can gain new life when posted new in places.<\/li>\n<li><strong>Communicate changes<\/strong> \u2013 Both parties will want to tell each other if the location of the product changes in any way. No one wants to send potential customers to dead links or outdated products.<\/li>\n<li><strong>Automate<\/strong> \u2013 Your auto-responder is the perfect tool for communicating with potential customers and offering additional value before and after the purchase. The entire process is automated when we provide helpful assistance immediately following the purchase.<\/li>\n<\/ul>\n<p><strong>90-Day Promotion Interval<\/strong><\/p>\n<p>Gaps in your promotion calendar can be addressed through periodic promotions of your most popular products.\u00a0 You might have a product that complements so many aspects of your niche.\u00a0 The regular price should be left on the product unless you are running a promotional special for a few days.\u00a0 This approach creates urgency because you buyers want to acquire the product right now!<\/p>\n<p>Your imagination is the only limit to the ways you can sustain healthy sales of your products until the time for your next product launch arrives.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You have spent months creating an information product to launch.\u00a0 For almost a week, you and your affiliates advertise the benefits of your amazing offering.\u00a0 Once the clock expires, you&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-3172","post","type-post","status-publish","format-standard","hentry","category-internet-marketing"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p2rQRH-Pa","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/posts\/3172","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/comments?post=3172"}],"version-history":[{"count":0,"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/posts\/3172\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/media?parent=3172"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/categories?post=3172"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/tags?post=3172"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}