{"id":1460,"date":"2011-12-02T15:19:17","date_gmt":"2011-12-02T15:19:17","guid":{"rendered":"http:\/\/www.johnthornhill.com\/blog\/?p=1460"},"modified":"2011-12-02T15:46:28","modified_gmt":"2011-12-02T15:46:28","slug":"sales-page-creation-essentials-part-1-basic-html","status":"publish","type":"post","link":"https:\/\/www.johnthornhill.com\/blog\/sales-page-creation-essentials-part-1-basic-html\/","title":{"rendered":"Sales Page Creation Essentials – Part 1: Basic HTML"},"content":{"rendered":"

\"\"<\/a>In the Internet Marketing world, when you are creating and selling your own products, sales pages are one of the most important parts of your business. They are the first thing prospects see when they are sent to your product by affiliates, yourself, Google or any other source. This means that if there are any problems with your page, these prospects will close the page before they even read the headline.<\/p>\n

Think about it, your sales page reflects the quality of you product so would you invest your hard earned money in a product where the sales page has mistakes or looks amateurish? If a sales page looks bad this will reflect on the quality of the actual product?<\/p>\n

This means that your sales page must look professional before you send anyone to visit it. However, for those of you out there who can\u2019t afford to pay some HTML expert to build a page for you, you have to go away and build your own sales page.<\/p>\n

You could go and download a cheap or free HTML editor then dive straight into creating a page but this is possibly the biggest mistake you could make. How can you build a page without the slightest idea how HTML coding works?<\/p>\n

Some people out there may be able to build a respectable looking page simply by using the \u2018Design\u2019 view of a HTML editor, but will this page work online in all browsers? Some of the less professional editors out there are unable to edit the code accordingly as you edit the look of the page. This means that while it may look okay in the actual editor you use, once its online it may look totally different or simply not display at all. Also, just because it looks ok in Internet Explorer doesn’t mean it will display correctly in Firefox. (Something you should always test)<\/p>\n

If you have been following me online for any amount of time, you will know that I have numerous coaching programs available. The amount of pages people have sent to me with messages along the lines of \u2018There is a problem with the text displaying on my sales page\u2019 or \u2018My page looks okay until I put it online, then the font is all messed up\u2019.<\/p>\n

This is because they have dove headlong into creating a page without any basic knowledge of how HTML coding works. Luckily for these people they have me to turn to when things aren\u2019t going according to plan, but, do you have anyone to turn to?<\/p>\n

If the answer to that question is no and you are in the middle of creating a product online, my advice to you is to simply learn basic HTML coding before you create any sort of sales page. There is nothing more frustrating than having a problem which you haven\u2019t the slightest idea what is causing it.<\/p>\n

This could save you a lot of time and effort if you take the time out NOW to learn HTML basics, rather than trying to learn by taking the plunge straight into creating a sales page.<\/p>\n

Learning basic HTML isn’t difficult and can be 100% free. Here’s an excellent free resource I found that will help<\/a>. You will also find tons of HTML tutorials on YouTube.<\/p>\n","protected":false},"excerpt":{"rendered":"

In the Internet Marketing world, when you are creating and selling your own products, sales pages are one of the most important parts of your business. They are the first…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[32],"tags":[],"class_list":["post-1460","post","type-post","status-publish","format-standard","hentry","category-sales-page-creation"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p2rQRH-ny","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/posts\/1460","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/comments?post=1460"}],"version-history":[{"count":0,"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/posts\/1460\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/media?parent=1460"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/categories?post=1460"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/tags?post=1460"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}