{"id":1322,"date":"2011-10-30T13:26:34","date_gmt":"2011-10-30T13:26:34","guid":{"rendered":"http:\/\/planetsmsblog.com\/?p=1322"},"modified":"2011-11-18T12:40:33","modified_gmt":"2011-11-18T12:40:33","slug":"giving-value-increasing-long-term-profits","status":"publish","type":"post","link":"https:\/\/www.johnthornhill.com\/blog\/giving-value-increasing-long-term-profits\/","title":{"rendered":"Giving Value &#038; Increasing Long Term Profits"},"content":{"rendered":"<p><a href=\"https:\/\/i0.wp.com\/planetsmsblog.com\/wp-content\/uploads\/2011\/10\/Fotolia_13039842_XS.jpg\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-1326\" title=\"Profits Up\" src=\"https:\/\/i0.wp.com\/planetsmsblog.com\/wp-content\/uploads\/2011\/10\/Fotolia_13039842_XS.jpg?resize=130%2C92\" alt=\"\" width=\"130\" height=\"92\" \/><\/a>When I created <a href=\"http:\/\/www.wsodomination.com\/\" target=\"_blank\">WSO Domination<\/a> the plan was to make this a $497 coaching program and sell it via a live webinar and after spending 2 months creating the content I knew I could sell this for $497 as I know it&#8217;s some of the best training material I&#8217;ve ever created.<\/p>\n<p>However, I had a change of plan and decided to offer this at $29.99 and offer a product called the WSO Development program as an upsell. This complimentary upsell is a monthly training program that costs only $7.95 per month, it is aimed at people who want to take their WSO training to the next level. You get a chance to join the WSO Development Program <a href=\"http:\/\/www.wsodomination.com\/\" target=\"_blank\">when you invest in WSO Domination<\/a>. The WSO Development program includes:-<\/p>\n<ul>\n<li>\u00a0Personal Training Where I Will Show You How To Develop Your Skills and Fast Track Your Success<\/li>\n<li>\u00a0Additional Live Interactive Group Training Where we Can All Share Ideas, Tips, ETC<\/li>\n<li>\u00a0Access to The WSO Development Members Only Forum<\/li>\n<li>\u00a0Interviews With Successful Warriors Revealing The Secrets to Their Success<\/li>\n<li>\u00a0Personal Support Including Telephone Support if Needed<\/li>\n<li>\u00a0Behind The Scenes Case Studies of Every Single WSO I Launch in The Future<\/li>\n<li>\u00a0A WSO Review and Promotion Service For YOUR Product<\/li>\n<\/ul>\n<p>As I wanted as many people as possible to see the WSO Development Program I decided to price WSO Domination at $29.99 in the hope it would bring in a ton of sales.<\/p>\n<p>Then just 12 hours before launch I posted <a href=\"http:\/\/www.facebook.com\/johnthornhillonline\/posts\/10150386043197969\" target=\"_blank\">this question<\/a> on my Facebook wall asking what people thought the price of WSO Domination would be.<\/p>\n<p>This was a crazy thing to do as a lot of people guessed low, way lower than $29.99. I knew I was in trouble and as a result I decided to offer WSO Domination at the completely crazy price of only $9.99 for the first 7 days. Now I may be a little crazy but I also knew that this would result in more sales of my front-end offer and in turn this means more people get to see the WSO Development Program upsell.<\/p>\n<p>This means everyone wins, the customer gets WSO Domination at the best price ever of $9.99, I can offer my WSO Development Program to as many people as possible and generate a ton of recurring billing sales and the WSO Development Program becomes a thriving community. Because of the low price point I also have fewer refund requests (I&#8217;ve only had 1 so far) as the customer knows they have received incredible value.<\/p>\n<p>So far almost 1000 people have invested in WSO Domination in the first 72 hours and over 35% have invested in the WSO Development Program resulting in hundreds of recurring billing sales so far, as this is where the long term income will come from I believe I have made the right decision with the initial $9.99 price point.<\/p>\n<p>If I hadn&#8217;t posted that question on Facebook I would have priced WSO Domination at $29.99 from the start and I know this would have resulted in fewer front-end sales, so this week I have learned 3 valuable lessons that I want to pass on to you.<\/p>\n<p>First of all what do you want to achieve long term from your product? My long term goal for WSO Domination is tons of recurring billing sales and a thriving community in the WSO Development members area. I know by making the price point $9.99 for the front-end offer this will be achieved.<\/p>\n<p>Secondly, listen to your customers, Facebook friends and subscribers. They will tell you what they want from you and also help you price your products.<\/p>\n<p>Thirdly, I want you to check out WSO Domination before the price increases, I strongly believe this is the best product I have ever created and you will be blown away when you see what&#8217;s inside the members area, you will also get the chance to work with me on a personal level for only $7.95 per month via the WSO Development program should you invest in the complimentary upsell.<\/p>\n<p><a href=\"http:\/\/www.wsodomination.com\/\" target=\"_blank\">http:\/\/www.wsodomination.com\/<\/a><\/p>\n<p><a href=\"http:\/\/www.wsodomination.com\/\" target=\"_blank\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-1330\" title=\"wso-domination-header\" src=\"https:\/\/i0.wp.com\/planetsmsblog.com\/wp-content\/uploads\/2011\/10\/wso-domination-header.png?resize=272%2C123\" alt=\"\" width=\"272\" height=\"123\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When I created WSO Domination the plan was to make this a $497 coaching program and sell it via a live webinar and after spending 2 months creating the content&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[8,12],"tags":[],"class_list":["post-1322","post","type-post","status-publish","format-standard","hentry","category-general","category-internet-marketing"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p2rQRH-lk","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/posts\/1322","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/comments?post=1322"}],"version-history":[{"count":0,"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/posts\/1322\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/media?parent=1322"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/categories?post=1322"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/tags?post=1322"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}