{"id":1160,"date":"2011-07-18T13:56:48","date_gmt":"2011-07-18T13:56:48","guid":{"rendered":"http:\/\/planetsmsblog.com\/?p=1160"},"modified":"2011-07-18T13:56:48","modified_gmt":"2011-07-18T13:56:48","slug":"the-state-of-the-im-industry","status":"publish","type":"post","link":"https:\/\/www.johnthornhill.com\/blog\/the-state-of-the-im-industry\/","title":{"rendered":"The State of The IM Industry"},"content":{"rendered":"<p>You may remember that I ran a bonus a short while ago that included a promo to 5000 of my subscribers.<\/p>\n<p>I had arranged to promote a product and I was actually just about to mail out when the product creator got in touch with me, this is what he had to say.<\/p>\n<p><em>Hi John,<\/em><\/p>\n<p><em>I&#8217;m really sorry to mess you around but I&#8217;m going to have to ask you not to bother doing that mailing.<\/em><\/p>\n<p><em>I am getting out of the &#8216;marketing\/make money&#8217; niche and concentrating on teaching.<\/em><\/p>\n<p><em>Sorry and thanks for all your support.<\/em><\/p>\n<p><em>Rob<\/em><\/p>\n<p><strong>So I responded.<\/strong><\/p>\n<p>Wow, I&#8217;ve never had anyone to tell me not to do a mailing \ud83d\ude42<\/p>\n<p>No problem, keep me updated with what you have going on.<\/p>\n<p>Regards,<\/p>\n<p>John<\/p>\n<p><strong>The response was.<\/strong><\/p>\n<p><em>I&#8217;m not sure I&#8217;ll ever go into the marketing niche again &#8211; the whole scene sickens me to be honest but you &#8211; you will remain, along with Randy Smith, as the ONLY people I have come across online (in that niche) who I feel are\u00a0 REAL, trustworthy people. <\/em><\/p>\n<p><em>Everyone else I have met (and I have paid some of them a LOT of money are, in my mind (and sorry to be blunt) full of s**t. They are all very friendly and promise a lot until they get your money and then you never hear from them again. It just seems to be a festival of greed and I want no part of it.<\/em><\/p>\n<p><em>You were different John, and along with Randy, the only one I would ever approach again.<\/em><\/p>\n<p><em>Thanks very much for sticking to your word and I&#8217;m sorry I let you down.<\/em><\/p>\n<p><em>All the best mate,<\/em><\/p>\n<p><em>Rob<\/em><\/p>\n<p>That sort of saddens me, the fact someone is so disgusted with the Internet Marketing scene that they have gotten out of it altogether.<\/p>\n<p>Rob feels he has been let down by so many marketers online that he&#8217;s had enough, and can you blame him when all we get is a bunch of crap thrown at us every single day. In fact I bet if you looked at the last 100 emails you have received from marketers 99% would be hype filled pitches and most of the products getting pitched will be the usual hype filled crap.<\/p>\n<p><strong>IT HAS TO STOP! <\/strong>I personally believe over time it will stop as some marketers are suffering big style. I have heard reports of marketers losing their Aweber accounts because of complaints, marketers struggling to keep afloat as they can&#8217;t make sales anymore. People un-subscribing in their thousands and launches failing to make enough money to pay out the JV prize money because their last product had an 80% refund rate.<\/p>\n<p><strong>WELL THEY SHOULD HAVE THOUGHT ABOUT THAT BEFORE CREATING AND SENDING CRAP TO THEIR MOST VALUABLE ASSET, THEIR SUBSCRIBERS.<\/strong><\/p>\n<p>Maybe if they stopped using actors on their sales pages, actually completed the product before launching it, provided support and made sure the product delivered value the IM Industry wouldn&#8217;t be in this mess right now. So don&#8217;t fall into the trap of thinking the way these guys market is the way to go because it&#8217;s not.<\/p>\n<p><strong>Promoting an ethical product.<\/strong><\/p>\n<p>You may recall last week I promoted the <a href=\"http:\/\/www.internet-marketing-apprentice.com\/\" target=\"_blank\">Internet Marketing Apprentice<\/a>. (IMA) Guess how much I&#8217;ve earned so far?<\/p>\n<p><strong>Nothing&#8230; zip&#8230; nada&#8230;. <\/strong><\/p>\n<p>This was because I worked with Randy and Craig to give my most valuable asset, my subscribers the best deal possible. This was an exclusive $1 trial with a very very low monthly payment if they were happy with IMA. I may earn a few dollars in recurring billing sales but that&#8217;s not why I promoted IMA. I promoted IMA because it gives <strong>real value<\/strong> to people that want to get started online. I also tried to educate my subscribers about the whole sales process so even if they didn&#8217;t buy they would still learn something.<\/p>\n<p>I could have promoted the latest hyped up 6 click piece of garbage with some hippy, a guy in a private jet or even an ex stripper selling the product and made a ton of extra sales (although most sales would have been refunded) but I&#8217;d rather give value, it&#8217;s not about the affiliate earnings, it&#8217;s about <strong>providing value<\/strong> and that&#8217;s how it should be with you.<\/p>\n<p><strong>Give and you shall receive!<\/strong><\/p>\n<p>Guess what else I did last week? I held my first office visit as part of my Killer Content bonus. Dave Taylor drove 4 hours to visit me at my office, we discussed his business in great detail and he left my office with a plan, all free of charge.<\/p>\n<p style=\"text-align: left;\"><a href=\"https:\/\/i0.wp.com\/planetsmsblog.com\/wp-content\/uploads\/2011\/07\/John-Visit-639-300x200.jpg\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1161 aligncenter\" title=\"John-Visit-639-300x200\" src=\"https:\/\/i0.wp.com\/planetsmsblog.com\/wp-content\/uploads\/2011\/07\/John-Visit-639-300x200.jpg?resize=300%2C200\" alt=\"\" width=\"300\" height=\"200\" \/><\/a><\/p>\n<p style=\"text-align: left;\">Me selling something to him was the furthest thing from my mind. However, because I have helped him so much he wants to be part of my $5,000 1 on 1 coaching program in the near future. You can check out some pics and <a href=\"http:\/\/davidtayloruk.com\/my-day-with-john-thornhill.html\" target=\"_blank\">read Dave&#8217;s story here<\/a>.<\/p>\n<p><strong>CAN YOU SEE A PATTERN HERE?<\/strong><\/p>\n<p>Give your most valued assets your time and help them as much as you possibly can and they will want to work (and spend money) with you.<\/p>\n<p>I hope this post makes sense because if it doesn&#8217;t your business could be in serious trouble.<\/p>\n<p style=\"text-align: left;\">As always please feel free to comment and let me know what you think of the state of the IM Industry right now.<\/p>\n<p style=\"text-align: left;\">EDIT! Since writing this post ClickBank have changed the criteria for their products, <a href=\"http:\/\/www.clickbank.com\/help\/vendor-help\/vendor-basics\/selling-basics\/vendor-promotional-guidelines\/\" target=\"_blank\">check it out here<\/a>. Could this be the start on the IM Revolution?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You may remember that I ran a bonus a short while ago that included a promo to 5000 of my subscribers. I had arranged to promote a product and I&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-1160","post","type-post","status-publish","format-standard","hentry","category-internet-marketing"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p2rQRH-iI","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/posts\/1160","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/comments?post=1160"}],"version-history":[{"count":0,"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/posts\/1160\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/media?parent=1160"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/categories?post=1160"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/tags?post=1160"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}