{"id":111,"date":"2008-09-05T11:13:27","date_gmt":"2008-09-05T11:13:27","guid":{"rendered":"http:\/\/planetsmsblog.com\/its-not-free-its-free-stupid\/"},"modified":"2008-09-05T11:13:27","modified_gmt":"2008-09-05T11:13:27","slug":"its-not-free-its-free-stupid","status":"publish","type":"post","link":"https:\/\/www.johnthornhill.com\/blog\/its-not-free-its-free-stupid\/","title":{"rendered":"It&#8217;s not fr,ee. It&#8217;s free stupid!"},"content":{"rendered":"<style><\/style>\n<p>If there&#8217;s one thing that annoys me it&#8217;s marketers who try to change the words  in their promo\u00a0emails in an attempt to\u00a0get past\u00a0the spam filters.<\/p>\n<p>You know, things like.<\/p>\n<p>Grab your fr,ee report.<\/p>\n<p>Make a ton of ca$h.<\/p>\n<p>Earn more m0ney.<\/p>\n<p>If you do that do you know you&#8217;re\u00a0probably doing more harm than good?<\/p>\n<p>While I don&#8217;t claim to be an expert in this field do you really think the  spam filters can&#8217;t see past this attempt to beat them?<\/p>\n<p>In fact you&#8217;re probably having the opposite effect and are probably  labeling yourself as a spammer as you&#8217;re using the same tactics they do.<\/p>\n<p>Not to mention the fact you&#8217;re probably offending some of\u00a0your subscribers by using this cheap tactic.  They aren&#8217;t stupid, they are real people who are reading your emails, and every email they read has an impact on how they feel about you.<\/p>\n<p>My advice is don&#8217;t do it. I never have and it&#8217;s never caused me any problems. If you need to change anything simply use an alternative word if you have to but don&#8217;t resort to the same tactics as a spammer.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If there&#8217;s one thing that annoys me it&#8217;s marketers who try to change the words in their promo\u00a0emails in an attempt to\u00a0get past\u00a0the spam filters. You know, things like. Grab&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-111","post","type-post","status-publish","format-standard","hentry","category-internet-marketing"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p2rQRH-1N","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/posts\/111","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/comments?post=111"}],"version-history":[{"count":0,"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/posts\/111\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/media?parent=111"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/categories?post=111"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/tags?post=111"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}