{"id":107,"date":"2008-07-28T11:49:23","date_gmt":"2008-07-28T11:49:23","guid":{"rendered":"http:\/\/planetsmsblog.com\/dont-hassle-me-im-on-vacation\/"},"modified":"2008-07-28T11:49:23","modified_gmt":"2008-07-28T11:49:23","slug":"dont-hassle-me-im-on-vacation","status":"publish","type":"post","link":"https:\/\/www.johnthornhill.com\/blog\/dont-hassle-me-im-on-vacation\/","title":{"rendered":"Don&#8217;t Hassle Me! I&#8217;m On Vacation"},"content":{"rendered":"<style><\/style>\n<p>I have just returned from a week long vacation in Benidorm.<\/p>\n<p>If you&#8217;ve never heard of Benidorm it&#8217;s probably the largest holiday resort  in Spain and has basically been taken over by us Brits. It&#8217;s like a home from  home but the weather is a lot better.<\/p>\n<p>I&#8217;ve now been to Benidorm 4 times and while I love it there is one thing  that annoys me. It&#8217;s the constant\u00a0barrage of reps trying to get\u00a0me to visit  their particular bar.\u00a0If you have ever been to the centre of Benidorm on a night  out you will know what I mean. You can&#8217;t walk more than 10 meters without  someone running up to you trying to shove a ticket down your throat with  comments like:<\/p>\n<ul>\n<li>Come in here and get a free shot&#8230;<\/li>\n<li>Two for one on all drinks all night&#8230;<\/li>\n<li>Kids drinks are free tonight&#8230;<\/li>\n<\/ul>\n<p>In fact you can even be walking into a particular bar and you will still  get hassled on the way in. This is because the rep will get paid for every  ticket that get&#8217;s handed over the bar. So it&#8217;s in their interests to get you to  go in.<\/p>\n<p>While I don&#8217;t mind someone standing at the door with a ticket to give me  for a free shot or a two for one offer\u00a0I don&#8217;t like it when they cross the road  and almost try to drag me into the bar. So over the course of the week I found  myself <strong>AVOIDING<\/strong> areas where I knew I was going to get hassled. I would much  rather choose where\u00a0to go without someone shoving a ticket down my throat. And  this got me thinking that if these places weren&#8217;t so pushy they would get my  business. So marketing this way could actually be hurting their business long  term.<\/p>\n<p>And this can also apply to Internet Marketing.<\/p>\n<p>While it&#8217;s ok to try to sell to our subscribers sometimes we need to  balance things out.<\/p>\n<p>For example I may email you with offers sometimes once or twice a week\u00a0but  if I started to do it every day and became <strong>PUSHY<\/strong> you would go somewhere else  wouldn&#8217;t you?<\/p>\n<p>So get the balance right in your marketing, sure you can sell to your  subscribers but also make sure you give them some reason to keep coming back to  you by offering quality free content from time to time.<\/p>\n<p>Not every email needs to sell or every blog post needs to contain an  affiliate link. And by marketing your &#8216;free shots&#8217; this way you will actually  find that your subscribers will come back time and time again for your &#8216;two for  one&#8217; offers.<\/p>\n<p>But become pushy and constantly hit them with offer after offer and you may  just find them crossing the road to visit a different bar.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I have just returned from a week long vacation in Benidorm. If you&#8217;ve never heard of Benidorm it&#8217;s probably the largest holiday resort in Spain and has basically been taken&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-107","post","type-post","status-publish","format-standard","hentry","category-internet-marketing"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p2rQRH-1J","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/posts\/107","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/comments?post=107"}],"version-history":[{"count":0,"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/posts\/107\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/media?parent=107"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/categories?post=107"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.johnthornhill.com\/blog\/wp-json\/wp\/v2\/tags?post=107"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}