It’s getting worse, another major rubbish product launch has happened again recently, I wont name names but those in the know will be aware about the latest ‘push button’ product that doesn’t deliver on what the sales page promises that has been peddled by unscrupulous marketers.
The product creator doesn’t care that the refund rate will probably be over 50% and that there is little or no customer service being offered and that the product is just more rehashed crap that we have seen getting launched time and time again over the last few months.
All he cares about is making sales, so the sales page looks fantastic and converts extremely well to attract as many affiliates as possible.
And this is the problem…
You see, as an affiliate a product like this can look like a very attractive product to promote and it’s easy to see why affiliates jump on board, plus there’s the ‘I’ll scratch your back and you scratch mine’ mentality that means affiliates feel obliged to return any favours owed, something I suffered from and covered in this blog post.
So the affiliates promote and make some money (half of which gets refunded) and they carry on until the next ‘offer’ comes along and repeat the process.
Next time they make less sales…
Then less sales..
Then none at all…
You probably don’t need me to tell you why sales have dried up do you? It’s because their subscribers are sick of getting peddled crap launch after crap launch.
I think sometimes marketers forget that when they send an email they are getting opened by real people with real problems and they are looking to marketers like us for a solution, so when they are peddled rubbish products promising the earth but delivering nothing they quickly unsubscribe.
This is an easy trap for any would be affiliate marketer to fall into, but avoiding this trap is easy. Just remember these 3 golden rules before you promote any product.
- Have you reviewed it?
- Will it help your subscribers?
- Does the product creator have a solid reputation online?
If you answer no to any of the above then you really shouldn’t be promoting the product. In fact if you have any doubts about promoting something before hitting the send button it’s probably best you don’t.
Remember, your subscribers are real people with feelings and emotions and most are looking to you for a solution to their problems. Provide the solutions and you will be walking to the bank to cash your affiliate checks with your head held high. However, promote crap and your affiliate days will be numbered.
You have been warned…