“The difference between ordinary and extraordinary is that little extra.” – Jimmy Johnson
In online marketing, thousands of people are trying to make their mark, and the idea of doing something “extra” can feel intimidating, especially when you’re just starting out.
But here’s the good news: that “little extra” isn’t about doing more than everyone else. It’s about doing things with just a bit more care, intention, or courage than you did yesterday. It’s the small habits, the extra five minutes, or the additional touch of authenticity that takes something from average to standout.
This quote by Jimmy Johnson speaks directly to what separates someone who stays stuck from someone who moves forward, grows, and eventually thrives. And if you’re trying to build an online business from scratch, understanding this principle could make all the difference.
Why the ‘Extra’ Matters in Online Marketing
Let’s be honest: starting an online business can feel overwhelming. Between building funnels, writing emails, and figuring out where your traffic will come from, it’s easy to do the bare minimum just to get things off the ground.
But that little extra?
It shows up in ways that create long-term impact:
- Extra effort in learning your craft instead of skipping the foundational steps
- Extra care in your emails, making your readers feel seen
- Extra clarity in your offers, so your audience knows exactly what to do next
- Extra consistency, even when you’re not seeing results yet
And the best part? It’s not about perfection. It’s about intention.
How to Add the “Extra” in Practical Ways
If you’re a new marketer wondering where to start, here are a few ways to elevate your efforts today:
- Show Up Consistently, Even in Small Ways
It’s tempting to work in big bursts, but success often comes from small, repeated actions. Send that email. Post that blog. Engage with your list. These actions may seem ordinary, but doing them consistently is the extra.
- Personalize Your Message
Don’t just copy and paste what someone else is doing. Share your own voice. Tell a story. Let people know who you are. That extra authenticity is what people remember and what builds trust.
- Tweak, Test, and Improve
Even small improvements, like testing a better subject line, adjusting your CTA, or refining your lead magnet, can take something from average to excellent.
- Go One Step Further for Your Audience
Answer a question thoroughly. Recommend a helpful tool. Give something of value before asking for anything in return. That extra generosity sets you apart in a world full of surface-level marketing.
Making Progress with Less Guesswork
Now, adding that “extra” doesn’t mean you have to figure everything out from scratch. One of the smartest ways to stand out early on is to work with tools and systems that free up your energy, so you can focus on what really matters: connection, value, and consistency.
That’s exactly where this Done-For-You (DFY) business comes in.
With a DFY system, you get:
- A ready-to-go website and funnel
- Pre-written email follow-up series
- Proven offers to promote for commissions
- Even short videos and guest post opportunities to grow your traffic faster
It’s a great way to avoid the overwhelm of building from zero while still allowing you to add your own personal “extra” where it counts—your voice, your stories, your passion.
Adding that “little extra” doesn’t mean working harder than everyone else. It means working with heart. Taking pride in what you create. And showing up just a bit more intentionally each day than you did the last.
Because when you’re building something meaningful, your audience can feel it, and that’s what turns ordinary into extraordinary.
Success isn’t about giant leaps. It’s about the small, consistent ways you choose to go the extra mile, starting right now.
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