John Thornhill Blog

In the Internet Marketing world, when you are creating and selling your own products, sales pages are one of the most important parts of your business. They are the first thing prospects see when they are sent to your product by affiliates, yourself, Google or any other source. This means that if there are any problems with your page, these prospects will close the page before they even read the headline.

Think about it, your sales page reflects the quality of you product so would you invest your hard earned money in a product where the sales page has mistakes or looks amateurish? If a sales page looks bad this will reflect on the quality of the actual product?

This means that your sales page must look professional before you send anyone to visit it. However, for those of you out there who can’t afford to pay some HTML expert to build a page for you, you have to go away and build your own sales page.

You could go and download a cheap or free HTML editor then dive straight into creating a page but this is possibly the biggest mistake you could make. How can you build a page without the slightest idea how HTML coding works?

Some people out there may be able to build a respectable looking page simply by using the ‘Design’ view of a HTML editor, but will this page work online in all browsers? Some of the less professional editors out there are unable to edit the code accordingly as you edit the look of the page. This means that while it may look okay in the actual editor you use, once its online it may look totally different or simply not display at all. Also, just because it looks ok in Internet Explorer doesn’t mean it will display correctly in Firefox. (Something you should always test)

If you have been following me online for any amount of time, you will know that I have numerous coaching programs available. The amount of pages people have sent to me with messages along the lines of ‘There is a problem with the text displaying on my sales page’ or ‘My page looks okay until I put it online, then the font is all messed up’.

This is because they have dove headlong into creating a page without any basic knowledge of how HTML coding works. Luckily for these people they have me to turn to when things aren’t going according to plan, but, do you have anyone to turn to?

If the answer to that question is no and you are in the middle of creating a product online, my advice to you is to simply learn basic HTML coding before you create any sort of sales page. There is nothing more frustrating than having a problem which you haven’t the slightest idea what is causing it.

This could save you a lot of time and effort if you take the time out NOW to learn HTML basics, rather than trying to learn by taking the plunge straight into creating a sales page.

Learning basic HTML isn’t difficult and can be 100% free. Here’s an excellent free resource I found that will help. You will also find tons of HTML tutorials on YouTube.

Filed under: Sales Page Creation

As an Internet Marketer I love creating Warrior Special Offers, (also known as WSO‘s) they are quite simply one of the fastest ways to make money online. However, listing a Warrior Special Offer does not guarantee success. Here are a few things you should do if you want to make your offer a success.

1. Increase Your Post Count.
Increase your post count, by simply posting on the Warrior Forum, but be sure to give value by asking and answering questions and avoiding “me too” comments. It isn’t hard to genuinely increase your post count by simply browsing the forum, finding a thread that interests you and getting involved in the conversation. Above all GIVE VALUE!

2. Use High Quality Graphics.
Using high quality graphics on your WSO makes the whole thing look a lot more professional. Grainy, unclear and low quality images can really ruin the look of any WSO and can make it look “cheap.” Also avoid using a white background on your images as the Warrior Forum is an off white color. Use a png format image or make sure your images have the hex code f5f5f5.

3. Always Reply Quickly, Confidently and Positively to any Queries.
When you receive questions about your WSO make sure you answer quickly. Be confident in your responses and if you need to do some research before you answer any questions. If people don’t have confidence in your replies they wont have any confidence in your product.

4. Consider Partnering up With Someone.
“Two heads are better than one.” That phrase applies to most things, including a WSO, as with any offer you if you can partner up with a fellow marketer then you could potentially double your sales. With two marketers comes, two mailing lists, two affiliates lists and two sets of skills and expertise. This would also be a good idea for someone with no WSO experience, if you could partner up with someone who is familiar with launching WSO’s then obviously that would be invaluable.

5. Research WSO’s Related to Your Product.
When trying to create a successful WSO surely the best thing to do would be to take a look at current successful WSO’s related to your own to get ideas on how to make your own as good as it can be. Obviously don’t just go copying someone else’s WSO but there is no harm in looking for ideas and tips on how to provide more value and make more sales. So check out the most successful WSO‘s and ‘model’ them when you create your own.

6. Create an Affiliates Page.
Why do 99% of marketers who list WSO‘s not have a dedicated affiliates page? If you want to attract affiliates create a dedicated page and give them all the info they need about your product. The front end offer, sales flow, price, commissions, etc. Give them email copy, blog copy, graphics and anything else they may need to promote your WSO. Most affiliates are lazy and you need to go out of your way to make sure they have everything they need. Here is an example of a successful affiliates page for one of my WSO’s.

7. Use an Attention Grabbing Title and Headline.
This really does go without saying, an attention grabbing title and headline is a must for any Warrior Special Offer. This is the first thing that any potential customer will see when browsing the Warrior Forum and when viewing your WSO, so it needs to be enticing enough to keep the visitor on the page and ultimately reading your sales copy.

8. Show People Exactly What They Get.
When selling any product it is vital that any potential customer knows exactly what it is they are going to be buying, otherwise they simply won’t buy it. You wouldn’t buy a house without having a good look round would you? You can do this by creating video tours, taking screen shots and explaining exactly what the product delivers. Not only can this increase conversions but it also keeps refund rates down

9. Make The Offer a “No Brainer”.
Make them an offer they cant refuse. You should always try to make sure you offer as much value for money as you can, If you have been browsing the Warrior Forum for any length of time you may have noticed that most WSO’s are very, very low cost. After all they are called Warrior Special Offers. If you can make it so that your product offers huge value for money then rest assured that the sales will flood in. I have actually found $5 to be the magic price point and have sold many of my products that originally cost $97 for only $5 as a Warrior Special Offer. Now you may be thinking that by making your offer low cost that you will not make much money, well you’d be wrong, yes each initial sale with be low, but you will make a lot more total sales and there is always more money to be made with Upsells.

10. Always Have Upsells/Downsells.
Now come on, anyone who has been in the Internet Marketing business for more than 5 minutes should know that if you haven’t got upsells and or downsells in your offer then you are simply throwing money away. I don’t want to go to much into how they work and why they are so important but just think of this. Anyone who buys your product, is in the buying mood, they are sitting there with credit card in hand, on your page, they obviously like what you sell or they wouldn’t have bought your first offer. So why not offer them something else some extra information, some more value? You would be crazy not to right? So make sure you have an upsell and or downsell in place, don’t throw money away. Also, having upsells in place attracts more affiliates as they know they can increase their commissions.

There you go, 10 red hot tips to help you list a successful Warrior Special Offer. Follow these 10 tips and WSO success is almost guaranteed.

Want to learn more? Watch this short video.

Filed under: Internet Marketing • WSO Training