Affiliate Marketing Archives

Since launching Simple Traffic Solutions on November 1st sales continue to come in at an incredible rate. This has proven to be one of my most successful launches to date with almost 6000 frontend products sold so far.

The main reason this launch has been so successful is because of the amount of affiliates that have promoted my product. You can drive traffic yourself but the amount of traffic affiliates can drive goes far beyond what you can do on your own. So far I’ve had 251 affiliates make sales and many have sold hundreds of copies.

Here’s 18 tips for getting more affiliates to promote your stuff.

1. Put together an affiliate program. I have to start with the obvious as some marketers are trying to sell their digital products all on their own. If you are selling digital information then you simply must have an affiliate program. I tend to use ClickBank but there are many more affiliate platforms out there.

2. Create an awesome product. Again, this may seem obvious but so many marketers sell crappy products that simply don’t deliver. The result is something that gets negative reviews, tons of refunds and a ruined reputation. You want to create something that affiliates want to promote and that means putting 110% into your product.

3. Your sales copy must be amazing. When you create a sales page it’s not just to sell to potential customers, it’s to sell to potential affiliates too. You could create the best product ever but if your copy sucks you can forget getting affiliates on board. My advice is to invest in a professional writing service if this is something you feel you can’t do yourself. I’d also recommend going for a graphical sales page, since I started doing this I’ve had far better results. This is the guy I use.

4. Create a comprehensive JV Blog. Most affiliates create a single affiliates page with everything crammed onto it. This makes it very hard for affiliates to get the information they need. By creating a JV Blog with easy navigation affiliates can find the info they need. If you need a JV Blog to model try this one. In my opinion it’s the best JV Blog on the planet :-)

 5. Have a killer sales funnel. Top affiliates are looking for maximum returns, this means adding more than one product to your sales funnel. Try to include at least one recurring and one high ticket product in your funnel.

6. Payout commissions on the backend. If you have a backend operation in place that sells a high ticket product include this in your sales funnel. I guarantee you will have better results. You should also make affiliates aware of the backend commissions they can earn.

7. Give affiliates everything they need to promote your product. Some affiliates want graphics, some want blog posts, some want email copy. Some want a bonus template, some want social media tools. The secret is to cater for every affiliate by including every single promo tool you can think of. You should also mention that if anyone wants anything personally created just to get in touch.

8. Keep affiliates updated. There is nothing worse than taking part in a launch only to find the product creator doesn’t keep you updated. Affiliates want to know how they are doing and how your sales are going so make sure you keep them informed.

9. Don’t force affiliates to opt-in. If you force affiliates to opt-in to get to your affiliate page many wont opt-in at all. Give affiliates a choice to register for updates and most will, but don’t force them.

10. Don’t change the rules halfway through your launch. I’ve seen this happen numerous times, sales requirements change, prizes change, rules change. Do this and you can forget the same affiliates promoting your next launch.

11. Make yourself available. Don’t hide behind your support desk, create a personal affiliate email and use that for communicating with your affiliates.

12. Reciprocate. If someone supports you support them back. (After making sure their product is awesome)

13. Join mastermind groups. Facebook, forums, email, personal friendships. The JV world is all about relationships. Make sure you are involved in as many groups as possible.

14. Give access to your product to anyone that asks for it. If someone asks for a review copy of your product give them it, even if you’ve never heard of the person asking. You never know how much traffic they are capable of driving.

15. Be excited about your product. The way you talk about your product is important, if you can’t get your affiliates excited about your product how can you expect them to promote it?

16. Run a JV Competition. Affiliates love to win prizes and the best way to do this is to offer prizes, wether for the amount of products sold or via a leaderboard. if you can’t afford to give away any prizes at least create a leaderboard, affiliates love seeing their name on leaderboards and it will give them an added incentive to promote your product.

17. Keep providing fresh email copy. Whenever you email your affiliates include some fresh email copy. Many will simply copy what you provide and mail out.

18. Educate your affiliates. Teach them how to get more sales by providing additional training. If you know of any affiliate methods that work share them with your affiliates, They will thank you for it by promoting your product using the methods you teach them.

As you can see a successful launch goes far beyond just offering 100% commissions on the frontend.

Remember that the main thing about getting affiliates to promote your stuff is because of the relationships you build. Get that part right and you will always have affiliates ready to hit send. Don’t sell your affiliates short, help them to make as much money as possible and they will be there for you time after time.

I think I’ve covered most key areas and I hope you’ve learned something new. If you like what you have read I would appreciate it if you could ‘like’, comment or share.

If you are a subscriber of mine you may have noticed I tend to send out emails almost on a daily basis. A lot of marketers would say this is far too often but I would disagree with that, as long as you have your subscribers interests at heart I think it’s fine to email daily. However, this does not mean you should be promoting a different product every day.

Unfortunately, most marketers seem to think it’s ok to promote product after product on a daily basis and use a churn and burn approach when it comes to email marketing, each day promoting something different and hyping things up. The end result is your subscribers end up confused and usually end up hitting the unsubscribe button.

What I try to do is offer value but also educate my subscribers when I send out a promo. If your subscribers feel you are educating them about the product you are promoting then they are more likely to check it out and possibly make a purchase. I also think it’s better to be honest when you promote something and avoid hype. We have all seen the hyped up emails promising that this latest product getting promoted is ‘the one’ only to repeat the process tomorrow, and the next day, and the next.

I mean why would anyone think that telling their subscribers every single day the product they are promoting is the next big thing is beyond me. Keep that sort of promo for when something really big does come along and you’ll get much better results and respect from your subscribers.

Now we have that out of the way let me tell you about the ‘Triple Threat’ method that I have perfected. I find it works really well and usually results in me getting at least triple the sales that I would receive from 3 average promotions.

By the way, I just came up with the name ‘Triple Threat’, I hope you like it :-)

This method involves sending 3 promotional emails in a 36 – 48 hour period. It is crucial with any email promotion that you follow up, this is something a lot of marketers fail to do. I tend to find that I receive more sales from my second email than my first. I then send a third and final email to complete the promotion and this usually results in even more sales again.

You will also have much better results using this method if you can secure a 48 hour discount or run your promotion at the end of a launch. Let’s say someone has a 7 day launch going on, if you used this method in the final 48 hours you would smash it.

This is how I tend to do it, I am using a recent promo for PLR Monthly as an example. This was a 7 day promo and I only got on board in the final 48 hours, the result was I generated over $2000 in recurring monthly commissions.

Email 1. The initial email introduces the product and educates the reader about the product I am promoting. Here’s the first email.

Subject: Amazing PLR Deal (Sorry I’m Late)

Hi {!firstname_fix},

Every so often Dave Nicholson and Dan Sumner host a special
mega sale for PLR monthly and it’s that time once more.

However, as I am late telling you about this there are only
48 hours remaining of the 7 day sale.

So for the next 48 hours Dave and Dan are offering with every
new sign up a mega bonus of 48 super quality PLR products
worth over $800.

Check it out here: http://www.plrmonthly.com/mega_bonus

This bonus PLR can be used for anything you want. You can
flip the content for articles, eBooks, websites, sell the
material stand alone with the sales pages, sell them on
auction sites, the kindle market place and much much more.

They even provide you with full training on how to profit
from this amazing PLR Special.

Take a look at just some of the bonus PLR you will get:

Affiliate Marketing Know How
Facebook The Essential Guide
Twitter – A How to Tips and Tricks Guide
Ezine Marketing
Home Based Business Ideas
Interview Techniques
Drop Shipping and eBay
Digital Cameras for Beginners
Becoming The Perfect Chef
Resale Rights Products
Healthy Dating Techniques
Selling Your Products
Pay Per Click and Adwords
Creating a Membership Site
Living a Healthy Lifestyle
Website Traffic Secrets

And over 30 more profit pulling niches to earn you a fast income.

Just remember, you have less than 48 hours left to grab this
amazing discount and huge $800 bonus.

http://www.plrmonthly.com/mega_bonus

Until next time,

John Thornhill

Email 2. Around 12 – 18 hours later I send out a second email, this is a reminder email that basically reinforces the message I sent in my first email. I also try to bring some urgency into my email. Here’s the second email I sent in this particular promo.

Subject: Get in Before it’s Gone

Hi {!firstname_fix},

You have until tomorrow to get in on this amazing offer from Dave
Nicholson and Daniel Sumner.

http://www.plrmonthly.com/mega_bonus

If you missed my email yesterday there is an amazing PLR
lifetime opportunity up for grabs with an $800 bonus.

This really is a top offer. I have been a member of PLR monthly
since it began in 2008 and it’s grown in leaps and bounds ever
since.

Take a look {!firstname_fix} you wont be disappointed in the
quality these guys provide.

http://www.plrmonthly.com/mega_bonus

Until next time,

John Thornhill

Email 3. I really build up on the urgency in my third and final email, I may have some sort of ‘final notice’ in my email, I also usually say this is the last time I will be talking about the product I am promoting. If done right this final email will bring in the most results.

Subject: You Have Till Midnight

Hi {!firstname_fix},

I just want to let you know that you have until midnight TONIGHT
to grab the latest exclusive offer from the guys at PLR Monthly.

Go check it out.

http://www.plrmonthly.com/mega_bonus

You need to be fast on this one as it’s ending at MIDNIGHT TONIGHT.

http://www.plrmonthly.com/mega_bonus

Until next time,

John Thornhill

Obviously, the type of emails you send depends on the product you are promoting but for the best results try to educate your subscribers, try to get good deals, try to offer bonuses and above all have your subscribers interests at heart.

This promotion was so successful that we have now added a script to the page to only show the offer for 48 hours and I am now promoting it via autoresponder sequence on autopilot.

If you do try this ‘Triple Threat’ method please let me know how you get on as I’d love to know how it works for you and as always, your comments are welcome.

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