Why Not Just Be Yourself?

You might be tempted to adopt a style that closely resembles someone else who is/was successful, but problems will arise when you can no longer maintain the persona.  No one can be the next Gates, Marconi or Edison.  Success stories were written in the unique time and place for the individual who looked so capable…

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Create Value and Money Follows

How many businesses have vanished over the past 50 years?  Some of our favorites have ceased to exist because leaders continued to ask the same question about each product: “Does it make money?”  As long as that answer is yes, any business should thrive, right?  Well, not necessarily.  Products can offer healthy profits on paper,…

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What Are You Really Selling?

Last time, I shared the importance of recognizing your customers’ needs above your own.  Over the years, countless companies have vanished because they failed to recognize the shifting needs in the marketplace.  People want to buy a product that offers creative solutions to life’s challenges, which can come in any size.  We all expect innovators…

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